Identity · 2024
Maison Aligre — a perfume house, re-imagined.
Complete brand system for a Grasse perfumery: wordmark, packaging, retail.
Portfolio — Established 2007 — Paris
A practice in brand, space & narrative.
I'm Adrien Marchand — a multidisciplinary director working at the intersection of strategy, identity and spatial design for houses that take their craft seriously.
Maison Margiela· Hermès· Aesop· Le Bon Marché· Christie's· Centre Pompidou· Saint Laurent· Bulgari· Maison Margiela· Hermès· Aesop· Le Bon Marché·
— Selected Work
Eighteen years of quiet, considered work.
A small selection. The full archive — over 60 projects — is available on request.
Spatial · 2023
Hôtel des Trois Couronnes
Editorial · 2023
Apartamento #24
Direction · 2022
Cire Trudon
Strategy · 2022
Petrossian
Exhibition · 2021
Centre Pompidou — "Matières Vivantes"
Identity · 2020
Galerie Lefèvre — a century-old auction house, renewed.
— The Studio
A small atelier. Patient work.
Atelier Marchand is a one-room studio in the Marais, founded in 2007 after a decade at Studio Dumbar and a stint at Pentagram London. We accept four to six engagements a year.
Our practice moves between brand strategy, identity, art direction and spatial design. We work slowly, in person, and we write our own copy. We do not pitch.
Clients have included houses of fashion and fragrance, cultural institutions, family-run hotels and one or two private collectors. The work is archived in annual printed monographs — the eleventh is at press.
18
Years of practice
60+
Projects shipped
11
Printed monographs
— Disciplines
Four practices, one conversation.
01 — Strategy
Brand & positioning
Long-form research, stakeholder interviews, narrative architecture and competitive audits — the thinking before the making.
02 — Identity
Visual systems
Wordmarks, typography, colour, motion and the printed artefacts that carry a house's voice into the world.
03 — Spatial
Retail & hospitality
Boutiques, restaurants, hotels and exhibitions — designed in dialogue with architects and craftspeople.
04 — Editorial
Words & print
Copywriting, books, monographs, catalogues and the long, slow rituals of ink on paper.
— In their words
Trusted by houses that stay.
"Adrien rebuilt our identity from a single conversation. Six years on, we have never looked elsewhere."
Hélène Vasseur
CEO, Maison Aligre
"A rare kind of patience. The work is uncompromising and yet, somehow, very kind."
Jean-Baptiste Lefèvre
Director, Galerie Lefèvre
"He listens more than he speaks — and somehow the rooms he makes already feel inhabited."
Marie-Claire Dubois
Curator, Centre Pompidou
It's Nice That
Wallpaper*
Apartamento
Dezeen
— Begin
Tell me about your house.
New projects are considered quarterly. Please share a brief — even a sentence. I read every one personally and reply within a week.
Studio 14 rue de Turenne, 75004 Paris
Mail studio@atelier-marchand.fr
Phone +33 1 42 78 14 03